Senior Product Marketing Manager

Our client, a leading technology services and solutions provider, is seeking an experienced Senior Product Marketing Manager to drive go-to-market success, product adoption, and revenue growth across their portfolio of innovative technology and SaaS offerings.

This is a unique opportunity to sit at the heart of a rapidly growing technology business, working closely with Product, Sales, Marketing, Technical Leadership, and Alliance teams. You’ll have ownership of product positioning, go-to-market strategy, and sales enablement, helping shape how innovative technology solutions are brought to market and perceived by customers. You’ll play a key role in accelerating demand generation, strengthening market positioning, and driving measurable commercial outcomes across both new and existing customers.

Job Title: Senior Product Marketing Manager
Job Type: Permanent
Location: Central London (2-3 days on-site per week) 
Salary: Up to £90,000 + benefits 


The Role:

• Own and execute go-to-market strategies for new products, services, and feature releases.
• Develop compelling product positioning, messaging, buyer personas, and value propositions.
• Partner with Product Management and technical teams to align market requirements and customer insights with product strategy.
• Lead product launches that maximise awareness, adoption, and commercial success.
• Conduct market, customer, and competitor research to identify opportunities and strengthen market positioning.
• Collaborate with sales, marketing, business development, and alliance teams to create campaigns that drive pipeline growth.
• Develop thought leadership content, customer case studies, whitepapers, videos, blogs, and sales enablement materials.
• Equip sales teams with the messaging, collateral, playbooks, and training needed to accelerate opportunities and improve win rates.
• Support strategic sales opportunities and contribute directly to revenue growth.

Experience Required:

• Significant experience in Product Marketing within SaaS, software, cloud, managed services, or technology environments.
• Proven success delivering go-to-market strategies that drive demand generation, market growth, and revenue performance.
• Experience developing product positioning, messaging frameworks, and leading successful product launches.
• Strong sales enablement experience, including creation of collateral, playbooks, and customer-facing content.
• Deep understanding of SaaS business models, customer acquisition, retention, and adoption strategies.
• Excellent communication, storytelling, copywriting, and presentation skills.
• Ability to translate complex technical solutions into compelling business value propositions.
• Strong analytical, commercial, and stakeholder management capabilities.
• A collaborative approach with the ability to influence both technical and commercial teams. 

Desirable Experience:

• Experience marketing AI, SaaS, data, cloud, or managed services solutions.
• Exposure to vendor alliance programmes and strategic technology partnerships.
• Leadership experience with a passion for developing people and building high-performing teams.

Services offered by Computappoint Limited are those of an Employment Business and/or Employment Agency in relation to this vacancy.

Computappoint do not use AI to filter or assess candidates, we use experienced and dedicated recruiters, who want to match the best people to roles.